The Appeal of Buy Term Paper Canada

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Consumption Function, Autonomous Consumption, And Marginal...

1. Explain and give examples of the Consumption Function, Autonomous Consumption, and Marginal Propensity to Consume. †¢ Consumption Function – The relationship between consumption spending and the level of income o C = Ca + by o Example: Income, wealth, interest rates, age, education, and family size are all part of spending, depending on your level of income. o The life-cycle theory assumes that household members choose their current expenditures optimally, taking account of their spending needs and future income over the remainder of their lifetime. †¢ Autonomous Consumption – The part of consumption that does not depend on income o Example: Electricity, food and costs related to housing, because these expenses are still there even if†¦show more content†¦Also known as the equity market, the stock market is one of the most vital components of a free-market economy, as it provides companies with access to capital in exchange for giving investors a slice of ownership. Private investments, due to the nature of these investment companies, their member investors generally have significant personal wealth and are considered sophisticated enough to not require the same level of regulatory protection accorded to small investors by law. This designation provides added flexibility for private investment funds. (may be better off people) †¢ The correlation is that they are both part of investing money just depends on what you want to invest your money into if it will be just part of the stock market or part of a private investment. 3. During drops and run-up in the stock market some people have compared investing to gambling, saying it is no better than flipping a coin or playing a number on a roulette wheel. How is investing like and how is it different from gambling? †¢ Investing is like gambling because they both involve risk and choice. The gambler and the investor both have to decide how much they want to risk. Both are trying to minimize risk while maximizing profits. Stock investors and gamblers look for an edge in order to help enhance their performance. They both study behavior in some form or another. When gambling, people look for cues or try and gainShow MoreRelatedMacroeconomics and Equilibrium Level1394 Words   |  6 Pagesï » ¿PROBLEM SET 3 Problems for Chapter 3 1. Suppose the consumption function in the U.S. is represented by the following equation: C = 200 + .5 YD, where YD = Y – T and T = 200. a. What is the level of consumption in this economy if YD = 0? Briefly explain how individuals â€Å"pay for† this consumption when YD = 0. b. Given the above parameters, calculate the level of consumption if Y = 1200. Suppose Y increases to 1300. What happens to the level of YD as Y increases to 1300 (i.e. calculateRead MoreEconomics1000 Words   |  4 PagesAssume a consumption function that takes on the following algebraic form: C = $100 + .8Y. Assume that Y = $1000 what is the level of consumption at this income level. C = $100 + .8($1000) = $100 + $800 = $900. 1. Using the above figure calculate the marginal propensity to consume between the aggregate income levels of $80 and $100. Also explain why this consumption function is linear. The marginal propensity to consume is equal to $15/$20 = .75. The consumption functionRead Moreeccc1266 Words   |  6 Pagesher family. E) all of the above    2. Suppose the consumption equation is represented by the following: C = 250 + .75YD. Given this information, the marginal propensity to save is A) .25. B) .7. C) 1. D) 4. E) none of the above    3. Which of the following events will cause a reduction in equilibrium output? A) an increase in the marginal propensity to save B) an increase in taxes C) a reduction in the marginal propensity to consume D) all of the above E) none of the above Read MoreMacroeconomics and Money1584 Words   |  7 Pages c. Consumption Spending C = 160 + 540 = 700 d. If output is equal to 900, calculate total demand. Are we at equilibrium No, AD = 1000 e. If output is equal to 1000, calculate private savings. Is this equal to Investment? Private Savings = Y – C - T f. Calculate the marginal propensity to consume? g. What is autonomous consumptionRead MoreThe Key Concepts in Economics851 Words   |  4 Pagesscience, I looked at an online dictionary to see how these words were defined. First I looked at economics. The definition stated, â€Å"Economics is a social science concerned chiefly with description and analysis of the production, distribution and consumption of services and goods. Then I looked for the word â€Å"science†. Science was defined as knowledge or a system of knowledge covering general truths or the observation of general laws, especially as obtained and tested through scientific method. BothRead MoreMacroeconomic terms4408 Words   |  18 Pagesdistributed between consumption and saving. î  Ã® â€šÃ®â‚¬â€™ Planned real investment is determined by the rate of interest î  Ã® â€šÃ®â‚¬â€™ What won t cause the planned investment function to shift rightward? A decrease in the interest rate î  Ã® â€š  An increase in the interest rate causes a decrease in the amount of real planned investment î  Ã® â€šÃ®â‚¬â€™ In the Keynesian model equilibrium national income equals planned consumption, investment,Read MoreThe Working of the Multiplier5519 Words   |  23 PagesSince the income of the road building contributors has increased they will be spending this income on their consumptions and savings. When they purchase their consumer goods, the income of the people who sell these goods increases, who will further be spending the income on their consumptions and savings. This will further increase incomes of some other people and the chain of consumption expenditure would continue and the income of the people will go on increasing. But every additional increaseRead MoreEconomic History Of Japan From The 1960 S Essay1619 Words   |  7 Pagesthe liquidity trap. Basic Theory One of the most fundamental ways that policy can affect the economy is through aggregate expenditure. Aggregate expenditure is a function of consumption, investment, government spending, and net exports. Moreover, all four of these inputs have a direct relationship with the aggregate expenditure function. The aggregate expenditure curve is the graphical representation of the trade-off between output and the real interest rate. Therefore, increasing these inputsRead MoreInflation and Aggregate Expenditure1540 Words   |  7 Pages1. A change in all of the following will cause a shift in the consumption function, EXCEPT: A. Investment 2. Planned investment is a function of which of the following variables? C. Technology 3. The planned investment function shows the relationship between planned investment and the real rate of interest, thus the planned investment curve is ____________________. A decrease in the price of capital will cause this curve to ___________________. D. Downward sloping; shift outward 4. An increase inRead MoreMacroeconomics And The Current Economic Situation1364 Words   |  6 Pagespurchase and reversely, save more if this index is low. According to ANZ Roy Morgan Australia, consumer confidence rating increase slightly from 106.4 in July to 109.9 in August 2015. Along with low interest rate, which have reversed effect on consumption, an increase on consumer confidence also help to increase GDP. Forecast of movement of cash rate. The following part will discuss and give a forecast about the next movement of the cash rate in the short term period. Cash rate is the rate of interest

Routing Switching and Wireless Network Security †Free Samples

Question: Discuss about the Routing Switching and Wireless Network Security. Answer: Introduction The advancement of technology, consistently, with increasing performance and decreased prices, accessibility of the internet through wireless is increasingly deployed in public as well as the office environments. When there are numerous stakeholders are involved, connecting digitally, it is quite possible to experience security risks and threats, in the network (EFTA, 2014). Best and secured practices have become mandatory to deploy in the network, along with the privileges. Wireless Network Security Wireless network is established through wireless local area network and wireless communication is established through the Access Point hardware, like mobile computers, PDAs, etc. connecting the network with no wire. Most of the networks provide access to the network through open system authentication, with the 802.11 standard through, a default protocol. Figure: Wireless Network Security (Image from Microsoft Sources) Wireless security is a process of securing the network to prevent damage or unauthorized access to the computers. The most frequent and common wireless security are Wi-Fi Protected Access (WPA) It can improve the security as a quick alternative. WPA2 is the current standard. It encrypts the network using a key of 256 bit. Such security is enforced by certain enterprises, through authentication, based on certification, for network connection and it uses the 802.1X standard. Wired Equivalent Privacy (WEP) It is a weak standard of security as its password can be easily discovered with certain software tools. It is outdated. Causes The causes of more security issues and threats in the wireless networks are because of the are the weakness of the protocols of the wireless network and inherent characteristics of the network (Ramin et al, 2014). Eventually, these issues are to be explored and discovered to counteract, before applying the wireless network in specific environment, either in office or public spaces. Security Measures The primary security measures in wireless network are established by cryptography, a standard secrecy method, towards protection of the information to be transmitted, from unauthorized access, by unauthorized users. Various users of the wireless network need and authenticated for various levels of data and information. Other measure is an establishment of covert communication, where the communication existence is concealed, against any possible threats or adversaries (Boyle et al, 2015). Security Levels Security of network can be preserved by providing limited levels of privileges for access of the data, as the following. Confidential Sufficient transmission encryption security and authentication controls attain the encryption needed to provide access to the information that is confidential. Strong encryption and authentication tunnel can be provided by using VPN, over the connection of WLAN (Wireless Local Area Network). Configuration policies and proper key management can make it more secured. Restricted it needs higher level of authentication, for more private data. Unclassified This is high level of private data, which is accessed by higher level of management and authentication. Usually, key business data or deeper personal data is accessed with this highest authorization level. Security Schemes There are various schemes developed for providing the security from unauthorized access, attacking and hacking the data from the network (HKSAR, 2010). SCHEME FEATURES DETERRED ATTACKES NETWORK ARCHITECTURE Wormhole Based Jamming is avoided using wormholes Jamming or DoD Attack For Hybrid senor network Random Key, Radio Resource Testing, Pre-distribution, etc. Makes use of ramdom key pre-distribution, code attestation, radio resource, procedure of registration, position verification, for Sybil entity detection Sybil Attack Wireless sensor network, used traditionally JAM Jammed region avoidance, through coalesced neighbour nodes Jamming or DoD Attacks Wireless sensor network used traditionally Statistical En-Route Filtering During process of forwarding, false reports are detected and dropped Spoofing of Information Wireless sensor networks that are highly dense and numerous sensors TIK Implements temporal leashes, According to symmetric cryptography, Needs time synchronization accurately Data or information spoofing and Wormhole attack Wireless sensor network used traditionally Multi-base and multi-path station routing and bidirectional verification Makes use of multi-base and multi-path base station routing and adopts sharing of probabilistic secret Hello flood attack Wireless sensor network used traditionally On communication security Network protection, though, there is compromise of part of network, efficient management of resources Data or information spoofing Wireless sensor network used tradiationally Random key predistribution Protects the network, though there is part of network is already compromised, offers network resilience and provides measures of authentication for the sensor nodes Information and data spoofing and attacks in transits information Wireless sensor network used TinySec Function in link layer, concentrates on message authenticity provision, confidentiality and integrity Message Replay attack and Information and data spoofing, Wireless sensor network used tradiationally Table: Schemes for Wireless Sensor Networks Security (HKSAR, 2010) Conclusion Wireless network is widely spread and so widely prone to security threats. The threats can be mitigated and prevented only through stronger protocols and schemes. References HKSAR, Wireless Networking Security, (2010), The Government of the Hong Kong Special Administrative Region, Hong Kong. EFTA, (2014). "SECURITY VULNERABILITIES AND RISKS IN INDUSTRIAL USAGE OF WIRELESS COMMUNICATION". IEEE ETFA 2014 - 19th IEEE International Conference on Emerging Technology and Factory Automation Ramin, S., Boulat, B., Dennis, G., Saikat, G., Don, T. (2014)."Covert Single-hop Communication in a Wireless Network with Distributed Artificial Noise Generation".arXiv: Boyle, Randall, Panko, Raymond. (2015). Corporate Computer Security. Upper Saddle River, New Jersey

Marijuana Legalization Essays (2711 words) - Herbalism,

Marijuana Legalization What Is Marijuana? Marijuana, a drug obtained from dried and crumpled parts of the ubiquitous hemp plant Canabis sativa (or Cannabis indica). Smoked by rolling in tobacco paper or placing in a pipe. It is also otherwise consumed worldwide by an estimated 200,000,000 persons for pleasure, an escape from reality, or relaxation. Marijuana is known by a variety of names such as kif (Morocco), dagga (South Africa), and bhang (India). Common in the United States, marijuana is called pot, grass, weed, Mary Jane, bones, etc. The main active principle of cannabis is tetrahydrocannabinol. The potency of its various forms ranges from a weak drink consumed in India to the highly potent hashish. The following consists of pure cannabis resin. Marijuana is not a narcotic and is not mentally or physically addicting drug. One can use mild cannabis preparations such as marijuana in small amounts for years without physical or mental deterioration. Marijuana serves to diminish inhibitions and acts as an euphoriant. Only once in a while will it produce actual hallucinations. More potent preparations of cannabis such as hashish can induce psychedelic experiences identical to those observed after ingestion of potent hallucinogens such as LSD. Some who smoke marijuana feel no effects; others feel relaxed and sociable, tend to laugh a great deal, and have a profound loss of the sense of time. Characteristically, those under the influence of marijuana show incoordination and impaired ability to perform skilled acts. Still others experience a wide range of emotions including feelings of perception, fear, insanity, happiness, love and anger. Although marijuana is not addicting, it may be habituating. The individual may become psychologically rather than physically dependent on the drug. Legalization Of Marijuana Those who urge the legalization of marijuana maintain the drug is entirely safe. The available data suggested, this is not so, Marijuana occasionally produces acute panic reactions or even transient psychoses. Furthermore, a person driving under the influence of marijuana is a danger to themselves and others. If smoked heavily and a great deal of consistency, its use has been clearly associated with mental breakdown. In many persons who smoke chronically, the drug reinforces passivity and reduces goal-directed, constructive activity. The chronic use of pure resin (hashish) has been associated both with mental deterioration and criminality. One of the major complications of marijuana use is the tendency on the part of some users to progress to more dangerous drugs. Users in economically deprived areas usually go on to heroin, whereas more affluent individuals tend to move from marijuana to more potent hallucinogens such as LSD. There is no established medical use for marijuana or any other cannabis preparation. In the United States, its use is a crime and the laws governing marijuana are similar to those regulating heroin. Many authorities now urge that the laws be modified to mitigate the penalties relating to conviction on marijuana possession charges. The Case For Legalizing Marijuana Use The United States stands apart from many nations in its deep respect for the individual. The strong belief in personal freedom appears early in the nation's history. The Declaration of Independence speaks of every citizen's right to life, liberty, and the pursuit of happiness. The Constitution and Bill of Rights go further, making specific guarantees. They forbid the government to make unwarranted entry into dwelling places. They forbid seizure of personal property, except when very clear reasons are approved by the courts. They allow every citizen to remain silent in court when accused of a crime. Legal decisions have extended these rights, so that every citizen may feel safe, secure, and sheltered from public view in the privacy of his or her home. The Right To Privacy In recent years, Americans have referred to privacy as one of the basic human rights, something to be claimed by anyone, anywhere. United States citizens feel strongly about this and often tell other countries that they must honor their people's claims to privacy and personal freedom. Foreign leaders often disagree. They resent what they deem arrogant meddling by the United States. Leaders of the Soviet Union, for example, regard individual privacy as trivial when compared to the needs of the state. If the United States is to be

Comparative analysis of the Promotional Strategies for Red Bull and Coca

Comparative analysis of the Promotional Strategies for Red Bull and Coca Introduction Organisations deploy promotion as a technique of moving their products and services into the market. Technically, promotion refers to â€Å"the advancement of a product, idea, or point of view through publicity and or advertising† (Kurtz 2010, p.13). It has the repercussion of increasing demand of the products and hence the sale volume (Slater Olson 2001, p.1055: Narasimhan 1990, p.243).Advertising We will write a custom proposal sample on Comparative analysis of the Promotional Strategies for Red Bull and Coca-Cola specifically for you for only $16.05 $11/page Learn More This paper proposes a project entangling conducting a comparative analysis of the promotional techniques that are deployed by Coca-Cola and Red Bull to promote their energy drinks. The choice of this area of research is influenced by the revelation that both companies are ideally engaging in competitive promotional techniques. For instance, Coca Cola has resulted to cre ating awareness of its large pool of products through sports promotions such as the sponsoring of Olympics games. Much similar to this strategy, Red Bull considers and has committed a large portion of its profits in the past in sponsoring sporting activities that cause hefty amusements such as acrobatic and street skateboarding shows and others. Red bull is also a leading sponsor of formula 1 competition while Coca-Cola is also considering sponsoring the same competitions (Sylt 2012, Para. 3). With this competition in promotional techniques deployed by both companies to push their energy drinks into the market in mind, the main question to be answered by the proposed research project is how effective these techniques are in terms of enabling both companies to capture and retain their market shares for their energy drinks. Aims and objectives The objectives of the research are to Analyze comparatively the promotional techniques that are deployed by both Red Bull and Coca-Cola to win markets share for their energy drinks globally. Use the information acquired from the analysis to explain the success of both Red Bull and Coca-Cola in placing and positioning their energy drinks products in a manner that out powers their competitors. However, the main aim of the project is to recommend stronger promotional strategic idea to Coca Cola’s ‘Relentless’ as a good competitor in the market, as Relentless is far away from Red Bull’s promotional strategies Literature Review Various forms of competition have prompted myriads of organisations that are aiming at being globally competitive to seek new methods of marketing their products (Freimer Horsky 2008, p.799). â€Å"Competitive advantage is secured through an intelligent identification and satisfaction of customers’ needs better than competitors and sustenance of customers’ satisfaction through better customer service tools† (Obasan Soyebo 2012, p.1). In the attempt to a cquire requisite responses from the potential customers, marketers deploy a myriad of tools. These tools are termed as marketing mix. McCarthy (1999) coined and used P’s to describe these marketing mixes in which he argues that the umbrella of the marketing mix comprises the price, promotion, and product, and place (p.24). With the appropriate combination of these elements, an organisation can develop a strategy that will enable it reach large numbers of people within the target segments (Shannon1996, p.57). However, in the determination of these mixes, the time through which changes can be effected is crucial.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this end, Obasan and Soyebo (2012) assert, â€Å"Typically, a firm can change its price, sales-force size, and advertising expenditures in the short run† (p.2). On the other hand, an organisation will have to take a lot of time to create new products. Consistent with this argument, Obasan and Soyebo (2012) reckon, â€Å"firms typically make fewer period-to-period marketing-mix changes in the short run than the number of marketing-mix decision variables might suggest† (p.2). Among the four 4P’s, promotion (communication) is the element of the marketing mix principally aimed at helping to win a market share for a company. Products can be promoted in valid ways, which are realised through a variety of media options. With regard to Kurtz (2010), â€Å"promoters use the internet advertisement, special events, endorsements, and newspapers to advertise their products† (p.67). Tantamount to this claim, both Coca-Cola and Red Bull have embraced various media to promote their energy drinks. For instance, â€Å"from localised marketed adaptation, Red Bull looks to standardise its marketing strategies, advertising, and image through communication in extreme sports, as this i s consistent worldwide† (Louvet 2011, Para.16). This strategy could be incredibly effective in enabling the company to hike its sales for Red bull’s energy drink. In most instances, the sporting games are normally watched across the globe. According to Louvet’s (2011) insight, â€Å"Red Bull’s innovative communication strategy aims to invest massively (15% of its turnover every year) in sponsoring athletes and even entire teams in specific sports, which offer dramatic shows, which are watched all over the planet† (Para.17). This will consume an enormous portion of Red Bull’s profits. Therefore, the proposed research will focus on evaluating whether such a strategy is worthy. In case of the Coca-Cola Company, the research will investigate the strategies put in place by the company to sponsoring sports as a mechanism of ensuring that its marketing campaigns for her energy drinks, particularly ‘Relentless’, reach an incredibly large number of people. This quest is arrived at through consideration of Malcolm‘s argument that Coca-Cola utilises the Olympics games and other sporting events to ruthlessly promote her energy products. Additionally, Coca-Cola Company argues, â€Å"As one of the longest continuous sponsors of the Olympic Movement, we are proud that we are able to use our sponsorship to enable millions of people to experience the Gameswe have a valid role to play† (Malcolm 2012, Para.8). In the same light, it is also widely conceivable that, without sponsorships, it becomes immensely hard for sportsmen and sports women to display their talents in the international games. Indeed, this stands out as the trick behind Red Bull’s strategic promotion decisions to capitalise on sponsoring sporting activities that cause amusements, which attract large number consumers for her Red bull energy drink (Gerhard 2004, p.8).Advertising We will write a custom proposal sample on Comparative a nalysis of the Promotional Strategies for Red Bull and Coca-Cola specifically for you for only $16.05 $11/page Learn More Now, it will be paramount to evaluate whether Coca Cola’s ‘Relentless’ strategy and Red Bull’s promotional tactics rest on platforms of marketing by conducting an intensive research on the mechanisms deployed by both companies to push ‘Relentless’ and Red bull to the market. The discussions above establish similarities between the promotional techniques of both Red Bull and Coca-Cola as the basis for conducting a research on the effectiveness of the marketing/promotional techniques by both companies. One of the phenomena and iconic marketing strategies of the Red Bull that distinguishes it from the ‘Relentless’ promotional techniques adopted by Coca-Cola is the street promotional strategy. As Louvet (2011) reckons, this is a promotional strategy aimed at ensuring that the company remains close to the consumers as much as possible (Para. 4). Essentially, the promotional strategy involves advertising through a ‘wings team’ whose main objective is to create close relationships with the consumers so that they can discover Red Bull’s product. The ‘wings team’ also â€Å"talks with consumers about this controversial product conveying the information from consumers to the company about their appreciation or dissatisfaction with the product† (Louvet 2011, Para.6). In the context of this research, the question will be how effective the technique is in out powering competing products such as those of the Coca-Cola Company. More often than not, the ‘wings team’ comprises beautiful women. However, as argued before, Red Bull is a globalising company much like Coca-Cola. Consequently, in its street promotional strategy, how does Red Bull counter cultural conflicts especially in nations like those located in the Middle East, which ar e opposed to portrayal of beautiful women as representation of products quality? Opposed to Coca-Cola’s ‘Relentless’ promotional strategies, Red Bull argues that the most substantive methodology of making sure that her Red bull energy drink product is close to consumers is by hiring consumers to execute promotional campaigns. Consequently, the company appoints students as brand managers in colleges and universities. According to Louvet (2011), the main roles of the students’ brands managers are â€Å"to ensure that Red Bull is present at every strategic moment in the students’ social calendar: integration week-end, sportive events, and big parties† (Para.9). However, both companies spend incredible amounts of their money in social media, TV, and other means of advertisements.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More CSR is also an enormous mechanism that is used to bring the products of both Red bull and Coca Cola closer to the consumers. For instance, Kumar (2011) reckons, â€Å"the current promotions through CSR include â€Å"Support my school† campaign with NDTV† (p.347). The question whose response is sought by the proposal with regard to these arguments by conducting a research on the promotional techniques for Red bull and Coca Cola is how both companies quantify the magnitudes of financial commitment in any of the above cited valid approaches used to promote Red bull and Coca Cola. Research Methodology This project utilises two approaches to garner data. The first approach entangles secondary research while the second approach encompasses conducting a primary research. For the first approach, a literature review is completed on the manner in which both Red Bull and Coca-Cola have been promoting i.e. branding, messaging, and positioning Red bull and Coca Cola. The effectiven ess of these approaches in increasing sales volumes of the organisations’ products (Red bull and Coca Cola) is evaluated in the context of the existing body of knowledge on effectiveness of various promotional techniques. In the second instance, the research paper interviews sales managers of both companies in various different outlets for each company’s cited products above. The interview questions focus on areas such as how both companies carry out their market segmentation, how they combine their 4Ps to realise an effective marketing strategy, and methods of marketing communication they deploy. The methods reflected in the interview questions include advertising i.e. Sport Marketing and TV/Cinema. They also include sales promotion such as loyalty and incentives besides public relations such as events, sponsorships, sports-clothes, relationships, and personal selling. Further, they include experimental marketing such as exhibitions. Direct Marketing techniques such a s packaging design and sampling are also considered. Pricing strategies are also incorporated together with digital marketing techniques, which include company websites, social media such as Facebook, twitter and YouTube. To back up the information garnered from the interview questions, an analysis of the sales of Red bull and Coca Cola is conducted. How to gain access to stakeholders To gain access to the necessary stakeholders of the organisations to interview them, calls will be made to book for an interview with them. Since the research must be done in the context of the time frameworks of both organisations, the researcher will fix interview times that are consistent with the time programs of the person to be interviewed. Problems: likely problems, limitations, and methods of resolution Every research method has its advantage sand disadvantages (Wilson 2010, p.56: Bryman Bell 2007, p.31). From one end, this research garners data using secondary means of data collection. This i ntroduces a major problem articulated to the reliability of the data in terms of the data’s ability to reflect an up-to-date situation of the companies under scrutiny. However, this problem is mitigated by deploying primary means of data collection to ensure that up-to-date information is acquired. For this purpose, direct interviews are used to collect the primary data. Unfortunately, problems associated with direct interviews are introduced. One of the major challenges is the unwillingness and the ability of the interviewee to cooperate fully with the study. Since the major problems caused by lack of cooperation in many interviews are related to the perception that the interviewer consumes the interviewees’ time meant to carry out organisational work (Wilson 2010, p.91), conducting research as per prior arrangements with the interviewees helps to mitigate the problem. Project Plan In any project, time is required to prepare for the interviews and or for arranging on how the data will be analysed among other activities. This research will be completed within three months. The table below shows an exclusive plan for all the activities of the research. Time schedule for the research Task activity Start date End date Time remaining Task 1 making call for interview bookings 1/12/2012 5/12/2012 5 Task 2 Development interview questions 6/12/2012 19/12/2012 14 Task 3 Addressing interviewees 4/01/2013 15/01/2013 12 Task 4 Analysis of interview responses 16/01/2013 3/02/2013 18 Task 5 Report compilation 5/02/2013 17/02/2013 13 Task 6 Linking the results of interview responses and the literature review results 23/02/2013 27/02/2013 5 Task 7 Derivation of deductions 28/02/2013 1/03/2013 4 Conclusion This paper is a proposal that seeks to comparatively analyse the promotion techniques that are deployed by Red Bull and Coca-Cola Company to promote their energy drinks into the market. Many organisations consider introducing new products as ample mechanisms of improving the competitiveness of the organisations. However, drawing from the literature review, this is not always the case. While Coca-Cola Company has introduced many energy drinks products to meet the needs of its customers, Red Bull on the other hand has managed to secure an ample share of the energy drinks’ market through only one product (Red bull). One of the critical similarities is that the companies promote sporting activities for instance Olympics for the case of Coca Cola and street skateboarding, ski and formula 1 for the case of Red Bull, as some of the strategies for displaying their products (Red bull and Coca Cola) to the entire world. In the paper, a research is proposed to comparatively analyse the promotional strategies for Red bull and Coca Cola coupled with effectiveness of each of the strategies. The main aim was to to recommend a strong promotion strategic idea to Coca Cola’s Relentless to be a good competitor in the market , as it is currently far away from Red Bull’s strategies. References Bryman, A Bell, E 2007, Business Research Methods, OUP, New York, NY. Freimer, M Horsky, D 2008, ‘Try It, You Will Like It: Does Consumer Learning Lead to Competitive Price Promotions?’, Marketing Science, vol. 27, no. 5, pp. 796-810. Gerhard, G 2004, ‘The Powerful Sales Strategy behind Red Bull’, Selling Power Magazine, vol. 1 no. 1, pp. 1-11. Kumar, A 2011, ‘Marketing Mix of Coca-Cola’, Journal of International Marketing, vol.12 no.1, pp. 345-351. Kurtz, D 2010, Contemporary Marketing, South-Western Cengage Learning, Mason, OH. Louvet, C 2011, Red Bull: A Brand Built on Marketing. Web. Malcolm, C 2012, Olympic Sponsorship: Must It Be So Unhealthy? Web. McCarthy, J 1999, Basic Marketing: A Managerial Approach, Irwin, Homewood, IL. Narasimhan, C 1990, ‘Managerial Perspectives on Trade and Consumer Promotions’, Marketing Letters, vol. 1, no. 3, pp. 239-251 . Obasan, K Soyebo, A 2012, ‘Assessing the Effectiveness of Promotion as a Marketing Management Tool in the Nigerian Telecommunication Industry’, Journal of Emerging Trends in Economics and Management Sciences, vol.3 no. 1, pp. 1-6. Shannon, R 1996, ‘The New Promotions Mix: Proposed Paradigm, Process, and Application’, Journal of Marketing Theory and Practice, vol. 4, no. 1, pp. 56-68. Slater, S Olson, E 2001, ‘Marketing’s Contribution to The Implementation of Business Strategy: An Empirical Analysis’, Strategic Management Journal, vol. 22, no. 11, pp. 1055-1067. Sylt, C 2012, Formula 1 Business: Coca-Cola favors energy drinks brand for sponsorship. Web. Wilson, J 2010, Essentials of Business Research: A Guide to doing your Research Project, Sage, Thousand Oaks, CA.

Executive Research Report Paper Example | Topics and Well Written Essays - 1250 words

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